Pelham, TN June 30 2024 Sam Grisman Project & Peter Rowan Tour T-shirt

 #Vicetshirt Fashion LLC As ‘s sustainability-focused writer and editor, I’ll admit I hadn’t thought too deeply about my stack of tees—partly because there are other clothes to get excited about, but mostly because the vast majority of T-shirts are, in fact, cotton. That’s why Shivam Punjya, the founder of the ethical handbag line Behno, launched his new brand, Nanamota, with a mission to make the “softest tee”—his definition of soft being soft on your skin and the planet. Step one was ruling out cotton.

Pelham, TN June 30 2024 Sam Grisman Project & Peter Rowan Tour T-shirt

#Vicetshirt Fashion LLC Instead, he’s using an Austrian micromodal from Lenzing, the world leader in cellulose (or wood pulp) fibers, which includes modal, viscose, and lyocell. (Some producers of those materials have caused deforestation in Alaska, Chile, and the Amazon, but Lenzing is audited by the Forest Stewardship Council and Canopy to ensure it isn’t affecting endangered forests; it was ranked the number one producer of wood-based fibers in 2019.) While traditional cotton can stretch or wear out over time, Punjya says his modal tees will last for years if they’re properly cared for (not dry cleaned!), making it easier to justify the higher price.

Buy this shirt:  Pelham, TN June 30 2024 Sam Grisman Project & Peter Rowan Tour T-shirt

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